Wednesday, 13 August 2008

Media- Literate Teens May Be Less Likely To Smoke Cigarettes, Pitt School Of Medicine Study Finds

� Adolescents who ar skilled in interpreting media messages nearly tobacco may be less likely to smoke and less probable to start smoking in the future, according to a new study by University of Pittsburgh School of Medicine researchers. The report is now online in the American Journal of Health Behavior.


In this study, researchers assessed the media literacy of more than 1,cc adolescents. Media literacy is defined as the ability to realise, analyze and evaluate media messages in a wide-eyed variety of forms. Building on premature research, the study focussed on determinant associations betwixt smoking outcomes and particular types of media literacy.


"Of the 442,000 people wHO die from smoking each year, the majority began smoking at age 18 or younger, and we know from our prior research that media exposure to smoking contributes strongly to the initiation of the use in adolescents," said Brian Primack, M.D., Ed.M., help professor of medicine and pediatrics at Pitt's School of Medicine and